Some of Our Team

Strategic Consulting and Account Management

Lee Costa
Director of Client Services

Lee has been a leader in client account services for Magnet Direct since 2011 and has worked in the fundraising industry since 2009. In that time she has worked with a wide array of not-for-profit accounts – providing creative and marketing campaign strategies as well as donor analytics. Lee was also a Production Manager for a publishing company, serving both commercial and not-for-profit accounts. Lee’s keen creative eye and strong production management skills help clients achieve their fundraising goals.

Kim Sprofera
Account Director

Kim has 15 years of client and project management experience. She has a strong background in direct mail fundraising having worked with higher education clients for five years before joining Magnet Direct. Kim has also managed luxury brand campaigns and custom publishing projects.

Creative Services and Production Management

Kristen Palmer
Creative Director/Designer

Kristen combines over 23 years of graphic design experence with a deep understanding of multi-channel marketing. Kristen’s portfolio includes a multitude of direct marketing projects for various businesses, non-profit organizations and institutions of higher education.

Michelle York
Production and Procurement Manager

Michelle has over 20 years of experience in Direct Mail. Prior to her most recent 12 years in the non-profit fundraising arena, Michelle worked in the insurance industry as the Documents Manager, where she and her team of Graphic Designers and Business Analysts developed business forms and marketing materials while managing an offsite mail house. She has worked directly with clients to develop strategies for effective non-profit fundraising and she currently supports all of Magnet’s front-line Account Managers to ensure that all mailings are prepared with the highest quality, always on-time, and with the greatest cost-efficiency possible.

Data – IT – Finance

Nam Dang
Sr. Data/Analytics Manager

With over 18 years experience in Data Processing for Direct Mail Marketing, Nam handles all data prep, hygiene, analysis and customized reporting. He is well-versed in non-profit fundraising metrics, which allows him to bring contextually-relevant solutions to our clients’ data needs. When he’s not providing hands-on support for active appeals, Nam maintains our Magnet Direct Database for a variety of strategic data management services and ongoing drill-down analytics.

Kelly Smith

Kelly ensures the timely and accurate processing of client accounts and financial reconciliations.